Nicki Minaj is expanding her empire. The hip-hop queen has
teamed with Glu Mobile Inc., a leading global developer and publisher of
free-to-play games for smartphone and tablet devices, to develop her
very own mobile game.
As part of the exclusive partnership, Glu will use Minaj’s name,
likeness, voice, and creative direction to create a one-of-a-kind
digital experience for players. The game is expected to launch
worldwide in the summer of 2016.
Glu Mobile is the publisher of Kim Kardashian’s hit mobile game, Kim Kardashian: Hollywood,
which became one of the highest-grossing apps in Apple’s U.S. app store
last summer. It collected $1.6 million within the first five days of
launch and went on to generate over $50 million.
“I am thrilled to welcome the undisputed queen of hip-hop, Nicki
Minaj, to Glu’s growing list of celebrity partners,” said Niccolo de
Masi, Glu Chairman and CEO. “Nicki brings to Glu her audience of over
100 million social followers and a new music category. We look forward
to combining Nicki’s distinctive style and massive global appeal with
Glu’s celebrity social gaming expertise.”
Minaj’s business portfolio already includes Myx moscato, a Kmart
clothing line, and a series of fragrances. Her latest, “The Pinkprint,”
is available now at HSN and will hit stores in September.
Comments
Post a Comment